The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns, Kathy K. Mullet.
By: Burns, Leslie Davis
.
Contributor(s): Mullet, Kathy K.
Material type: 
BookPublisher: New York ; London : Fairchild Books, 2020Edition: 6th edition.Description: xiv, 272 p. : ill. ; 28 cm.ISBN: 9781501361005.Subject(s): Clothing trade -- United States -- Textbooks | Fashion merchandising -- United States -- TextbooksDDC classification: 338.476 87 Summary: "Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"--
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Lê Quý Đôn | 338.476 87 BU-L (Browse shelf) | Available | 75771 |
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| 338.4730223 BU-T Tìm hiểu kinh tế truyền hình / | 338.476 41 HO-N Độc tôn để trường tồn : | 338.476 464 Fas Fashion - Kinh doanh thời trang tại thị trường Việt Nam (#Hashtag No.02) | 338.476 87 BU-L The business of fashion : | 338.476 LE-H Park Tae Joon - Người đàn ông của thép / | 338.476 LE-H Park Tae Joon - Người đàn ông của thép / | 338.4760973 ME-M Giải mã bí ẩn thung lũng Silicon : |
"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"--
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