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The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns, Kathy K. Mullet.

By: Burns, Leslie Davis.
Contributor(s): Mullet, Kathy K.
Material type: materialTypeLabelBookPublisher: New York ; London : Fairchild Books, 2020Edition: 6th edition.Description: xiv, 272 p. : ill. ; 28 cm.ISBN: 9781501361005.Subject(s): Clothing trade -- United States -- Textbooks | Fashion merchandising -- United States -- TextbooksDDC classification: 338.476 87 Summary: "Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"--
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338.476 87 BU-L (Browse shelf) Available 75771
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"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"--

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