Cạnh tranh không cần may mắn : câu chuyện về đổi mới và chọn lựa của khách hàng = Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan ; Trần Thị Ngân Tuyến dịch
By: Christensen, Clayton M
.
Contributor(s): Hall, Taddy | Dillon, Karen | Duncan, David S | Trần, Thị Ngân Tuyến [dịch].
Material type: 
BookPublisher: Thành phố Hồ Chí Minh : Trẻ, 2018Description: 402 tr. ; 21 cm.ISBN: 9786041130708.Subject(s): Creative ability in business | Customer services | Success in business | Cạnh tranh trong kinh doanh | -- Consumer BehaviorDDC classification: 658.4 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Lê Quý Đôn | 658.4 CH-C (Browse shelf) | Available | 66093 | ||
|
Books
|
Lê Quý Đôn | 658.4 CH-C (Browse shelf) | Available | 64650 | ||
|
Books
|
Quang Trung | 658.4 CH-C (Browse shelf) | Available | 64651 | ||
|
Books
|
Quang Trung | 658.4 CH-C (Browse shelf) | Available | 64652 | ||
|
Books
|
Thành Thái | 658.4 CH-C (Browse shelf) | Available | 66094 |
Browsing Quang Trung Shelves Close shelf browser
| 658.4 Ceo CEO thời hội nhập / | 658.4 CE-R Next generation management development : | 658.4 CH-C Cạnh tranh không cần may mắn : | 658.4 CH-C Cạnh tranh không cần may mắn : | 658.4 Chi Chiến lược kinh doanh hiệu quả = | 658.4 Chi Chiến lược kinh doanh hiệu quả = | 658.4 Chi Chiến lược kinh doanh hiệu quả = |
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Click on an image to view it in the image viewer
There are no comments for this item.