Cạnh tranh không cần may mắn : câu chuyện về đổi mới và chọn lựa của khách hàng = Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan ; Trần Thị Ngân Tuyến dịch
By: Christensen, Clayton M.
Contributor(s): Hall, Taddy | Dillon, Karen | Duncan, David S | Trần, Thị Ngân Tuyến [dịch].Material type: BookPublisher: Thành phố Hồ Chí Minh : Trẻ, 2018Description: 402 tr. ; 21 cm.ISBN: 9786041130708.Subject(s): Creative ability in business | Customer services | Success in business | Cạnh tranh trong kinh doanh | -- Consumer BehaviorDDC classification: 658.4
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds|
|Books||Lê Quý Đôn||658.4 CH-C (Browse shelf)||Available||66093|
|Books||Lê Quý Đôn||658.4 CH-C (Browse shelf)||Available||64650|
|Books||Quang Trung||658.4 CH-C (Browse shelf)||Available||64651|
|Books||Quang Trung||658.4 CH-C (Browse shelf)||Available||64652|
|Books||Thành Thái||658.4 CH-C (Browse shelf)||Available||66094|
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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