Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.
By: Ferrell, O. C.
Contributor(s): Lucas, George H | Luck, David Johnston.
Material type:
BookPublisher: Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994Description: xv, 403 p. : ill. ; 24 cm.ISBN: 0538828234.Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Lê Quý Đôn | 658.802 FE-O (Browse shelf) | Available | 40207 |
Total holds: 0
Browsing Lê Quý Đôn Shelves Close shelf browser
| 658.802 BH-R Kỹ năng lập kế hoạch marketing chuyên nghiệp = | 658.802 CR-D Strategic marketing / | 658.802 DA-S Bước chuyển đổi = | 658.802 FE-O Strategic marketing management : | 658.802 FI-C Simply marketing communications / | 658.802 HA-N Hiệu ứng chim mồi, | 658.802 HA-N Hiệu ứng chim mồi, |
There are no comments for this item.