Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.
By: Ferrell, O. C.
Contributor(s): Lucas, George H | Luck, David Johnston.
Material type:
BookPublisher: Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994Description: xv, 403 p. : ill. ; 24 cm.ISBN: 0538828234.Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Lê Quý Đôn | 658.802 FE-O (Browse shelf) | Available | 40207 |
There are no comments for this item.