Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.
By: Keat, Paul G
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Contributor(s): Young, Philip K. Y.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2009Edition: 6th ed.Description: xxiii, 598 p. : ill. ; 26 cm.ISBN: 9780136040040 (casebound); 0136040047 (casebound).Subject(s): Managerial economicsDDC classification: 338.5024658 Online resources: Click here to access online | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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| 338.5 PI-R Kinh tế học vi mô = | 338.5 VO-H Châu Á : | 338.502 4 JO-G Economics for managers / | 338.5024658 KE-P Managerial economics : | 338.507 6 Kin Kinh tế vi mô : | 338.507 6 Kin Kinh tế vi mô : | 338.509 24 BU-E Ludwig von Mises : |
Sách do Ngô Thị Mỹ Lan tặng
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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