Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.
By: Keat, Paul G
.
Contributor(s): Young, Philip K. Y
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Lê Quý Đôn | 338.5024658 KE-P (Browse shelf) | Item withdrawn | Sách đã thanh lý - tặng bạn đọc | 60868 |
Sách do Ngô Thị Mỹ Lan tặng
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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