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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.

By: Mack, Benjamin, 1968-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2007Description: xiii, 242 p. : ill. ; 23 cm.ISBN: 0470055766 (cloth); 9780470055762 (cloth).Subject(s): Product management | MarketingDDC classification: 658.5
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Includes index.

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