Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 3rd ed.Description: xxvii, 700 p. col. ill. 26 cm.ISBN: 0072830875 (alk. paper).Subject(s): Marketing researchDDC classification: 658.83
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