Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.
By: Weiner, Mark.
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2006Edition: 1st ed.Description: xxi, 247 p. : ill. ; 24 cm.ISBN: 0787982792 (cloth); 9780787982799.Subject(s): Public relations | Business communication | Communication in marketingDDC classification: 659.2
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Quang Trung | 659.2 WE-M (Browse shelf) | Available | 18586 | |
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"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
Includes index.
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