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Gimme! : the human nature of successful marketing / John Hallward.

By: Hallward, John, 1961-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2007Description: xx, 216 p. : ill. ; 24 cm.ISBN: 047010029X (cloth : alk. paper); 9780470100295 (cloth : alk. paper).Other title: Human nature of successful marketing.Subject(s): Advertising -- Brand name products | Branding (Marketing) | Human behaviorDDC classification: 658.8
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