Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
By: Anderson, James C
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Contributor(s): Narus, James A | Narayandas, Das.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 3rd ed.Description: xxv, 470 p. : col. ill. ; 25 cm.ISBN: 9780136000884 ; 0136000886.Subject(s): Industrial marketingDDC classification: 658.8
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