Ratings analysis : audience measurement and analytics / James Webster, Patricia F. Phalen, Lawrence W. Lichty.
By: Webster, James G
.
Contributor(s): Phalen, Patricia F | Lichty, Lawrence W.
Material type: 
BookPublisher: London : Routledge, 2014Edition: 4th edition.Description: xvi, 328 pages : illustrations ; 24 cm.ISBN: 9780415526517.Subject(s): Television programs -- Rating -- MethodologyDDC classification: 384.544
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