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Customer Relationship Management Strategies in the Digital Era : A volume in the Advances in Marketing, Customer Relationship Management, and E-Service (AMCRMES) Book Series Süphan Nasir

By: Nasir, Süpphan.
Material type: materialTypeLabelBookPublisher: Hershey, Pennsylvania : Business Science Reference, 2015Description: xvii, 322p. : ill. ; 28cm.ISBN: 9781466682313.Subject(s): Customer relationship -- ManagementDDC classification: 658.812
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Includes bibliographical references and index.

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