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Sport Consumer Behaviour : Marketing Strategies / Daniel C. Funk, Kostas Alexandris, Health McDonald

By: Funk, Daniel C.
Contributor(s): Alexandris, Kostas | McDonald, Health.
Material type: materialTypeLabelBookPublisher: New York : Rouledge, 2016Edition: 1 st edition.Description: xii, 327 p. : ill. ; 25 cm.ISBN: 9781138912496.Subject(s): Sport -- MarketingDDC classification: 659.29796
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Includes bibliographical references and index.

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