Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
By: Keller, Kevin Lane.
Contributor(s): Swaminathan, Vanitha.
Material type: BookPublisher: Harlow : Pearson, 2020Edition: 5th. edition ; Global edition.Description: 621 p. : illustrations ; 28 cm.ISBN: 9781292314969.Subject(s): Brand name products -- Management | Quản lý thương hiệuDDC classification: 658.827Item type | Current location | Call number | Status | Date due | Barcode |
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