What really works? : effective marketing strategies -- Where do you start? : the marketing and sales cycle -- Where are you headed? : setting your sales & marketing goal -- What's stopping you? : selecting your success ingredients -- Here's what to do : choosing from the action plan menu -- You're ready-- let's go! : putting the system into action -- Filling the pipeline : when you don't know enough people to contact -- Following up : when you know plenty of people but you're not contacting them -- Getting presentations : when you're contacting people but not getting appointments -- Closing sales : when you're making appointments but not getting sales.