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Chiến lược marketing cho thị trường công nghệ = Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; Nguyễn Thu Trang dịch

By: Moore, Geoffrey A.
Contributor(s): Nguyễn, Thu Trang [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Công Thương/AlphaBooks, 2020Description: 263 tr.. ; 24 cm.ISBN: 9786049913976.Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- Marketing | Thị trường công nghệ -- Marketing | Tiếp thị công nghệ cao -- Chiến lượcDDC classification: 658.8
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