The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.
By: Madsbjerg, Christian
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Contributor(s): Rasmussen, Mikkel B.
Material type: 
BookPublisher: Boston, Mass. : Harvard Business Review Press, 2014Description: vi, 214 p. ; 24 cm.ISBN: 9781422191903 .Subject(s): Social sciences and management | Management -- Psychological aspectsDDC classification: 658.834 Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--
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Lê Quý Đôn | 658.834 MA-C (Browse shelf) | Available | 73073 |
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| 658.834 2 HO-J Buyer behavior in marketing strategy / | 658.834 KI-O Hãy đến hiệu thuốc Yukil = | 658.834 3 LI-M Mua sắm thông minh : | 658.834 MA-C The moment of clarity : | 658.834 2 SO-M Consumer behavior : | 658.834 2 SO-M Consumer behavior : | 658.834 2 SO-M Khách hàng muốn mua gì = |
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"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--
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