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Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings,

By: Altstiel, Tom.
Contributor(s): Grow, Jean | Jennings, Marcel.
Material type: materialTypeLabelBookPublisher: United Kingdom : Sage, 2020Edition: 5th edition (International student edition).Description: xxvi, 455 p. : col. ill. ; 28 cm.ISBN: 9781544370361.Subject(s): Advertising | AdvertisingDDC classification: 659.1
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