The name game -- Mom and dad -- Events and conditions -- Phigital -- Hyper-custom -- Realistic -- Weconomists -- FOMO -- DIY -- Driven -- Conclusion.

A generations expert and author of When Generations Collide and The M-Factor, teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce--Generation Z. At 72.8 million strong, Gen Z (born between 1995 and 2012) is about to make its presence known in the workplace in a major way, and employers need to understand the differences that set them apart. They're radically different than the Millennials, and yet no one seems to be talking about them--until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z's workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers knowledge today's leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers.