Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen
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Contributor(s): Lovelock, Christopher H.
Material type: 
BookPublisher: Harlaw, England : Pearson Education, 2018Edition: 3rd edition.Description: xxxii, 670 p. : ill. ; 28 cm.ISBN: 9781292089959.Subject(s): Service industries -- MarketingDDC classification: 658.8
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 68695 | |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 68698 | |
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| 658.8 TY-A Kellogg bàn về thương hiệu = | 658.8 VO-C Tương lai của quảng cáo và tiếp thị : | 658.8 WI-J Services marketing : | 658.8 WI-J Essentials of services marketing / | 658.802 DA-S Bước chuyển đổi = | 658.802 DA-S Bước chuyển đổi = | 658.802 HBR HBR's 10 must reads on strategic marketing / |
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