Kinh doanh dựa trên thành viên : vận dụng mô hình kinh doanh thuê bao trong mọi lĩnh vực = The automatic customer : creating a subscription business in any industry / John Warrillow ; Cẩm Chi dịch.
By: Warrillow, John.
Contributor(s): Cẩm Chi [dịch].
Material type: BookPublisher: Hà Nội : Công Thương/AlphaBooks, 2019Description: 286 tr. ; 21 cm.ISBN: 9786049316609.Subject(s): Entrepreneurship | Business planning | Strategic planning | Kinh doanh thuê bao | Kế hoạch kinh doanhDDC classification: 658.87 Summary: "How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Lê Quý Đôn | 658.87 WA-J (Browse shelf) | Available | 66703 | |
Books | Quang Trung | 658.87 WA-J (Browse shelf) | Available | 66704 | |
Books | Quang Trung | 658.87 WA-J (Browse shelf) | Available | 66705 |
Browsing Lê Quý Đôn Shelves Close shelf browser
658.87 TZ-T Subscribe? OK, tôi đăng ký! : | 658.87 TZ-T Subscribe? OK, tôi đăng ký! : | 658.87 VU-H 9 bài học về tài ăn nói trong bán hàng / | 658.87 WA-J Kinh doanh dựa trên thành viên : | 658.8702 PH-N Nhân chuỗi cửa hàng : | 658.8702 PH-N Nhân chuỗi cửa hàng : | 658.872 BL-A Tiếp thị trực tuyến thông minh : |
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--
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