Includes index.

Nice Work. Now Get Over Yourself! -- Who Do The Voodoo That You Do So Well? -- Discover Your Competitive Advantages -- It's Not What You Want to Say, It's What They Want to Hear! -- The Most Profitable Sales and Marketing Tactic--By Far! -- Making and Keeping Your Brand Promise -- Promote the Hell Out of Your Business! -- A Little Paranoia Can Be a Good Thing -- Now, Go Back to Number One!.

"In his provocative and enlightening new book, Visibility Marketing, David Avrin shows you how to uncover your true competitive advantages and how to craft messages and tactics that achieve tangible results. This remarkably accessible, relatable, and thought-provoking book speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves,"--back cover.