The event marketing handbook : beyond logistics & planning / Allison Saget.
By: Saget, Allison.
Material type: BookPublisher: Chicago, Ill. : Dearborn Trade Pub., 2012Description: xvii, 300 p. : ill. ; 26 cm.ISBN: 9781477468180.Subject(s): Special events -- MarketingDDC classification: 659 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Quang Trung | 659 SA-A (Browse shelf) | Available | 65919 |
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659 RI-A Quảng cáo thoái vị và PR lên ngôi / | 659 RI-A Quảng cáo thoái vị và PR lên ngôi / | 659 RI-A Quảng cáo thoái vị & PR lên ngôi / | 659 SA-A The event marketing handbook : | 659.092 RO-K David Ogilvy - Triều đại của một ông hoàng quảng cáo = | 659.1 Adv Advanced brand communication. | 659.1 AL-T Advertising creative : |
Includes index.
Event BLT -- Discovery -- Target audience profile -- Sponsor, exhibit, attend or host an event -- Positioning and messaging -- Creative materials, promotional items and giveaways -- Sales collateral -- Leads -- Event measurement and roi -- Thought leadership -- Strategic philanthropy -- Meeting technology -- Putting it all together - The event plan with logistics ya need to know -- Resources.
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