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Marketing mở đường tăng trưởng = Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood ; Bùi Thị Quỳnh Chi dịch.

By: Ellwood, Iain.
Contributor(s): Bùi, Thị Quỳnh Chi [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Thế giới/Nhã Nam, 2018Description: 331 tr. : minh họa ; 21 cm.ISBN: 9786047748655.Subject(s): Marketing | Profit | Phát triển MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online Summary: "Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--
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"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--

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