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Kiến tạo doanh nghiệp ưu việt : bộ công cụ, kỹ năng và tư duy chiến lược giúp đổi mới doanh nghiệp của bạn = Design a better business : new tools, skills and mindset for strategy and innovation / Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon ; Maarten van Lieshout, Erik van der Pluijm thiết kế ; Đoàn Đức Thuận, Doãn Thị Thùy Trang dịch.

By: Pijl, Patrick van der.
Contributor(s): Lokitz, Justin | Solomon, Lisa Kay | Pluijim, Erik van der [thiết kế] | Lieshout, Maarten van [thiết kế] | Đoàn, Đức Thuận [dịch] | Doãn, Thị Thùy Trang [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Công Thương/AlphaBooks, 2018Description: 269 tr. : minh họa ; 19 cm.ISBN: 1119272114; 9786049315084.Subject(s): Business planning | Success in business | Lập kế hoạch kinh doanh | Kiến tạo doanh nghiệpDDC classification: 658.401 2
Contents:
Introduction: design a better business and the double loop -- Prepare: prepare your team, your environment, and how you work -- Point of view: be a rebel, develop your vision, create design criteria -- Understand: understand your customer, context, and business -- Ideate: learn to ideate, expand your ideas, and select ideas -- Prototype: bring ideas to life, sketch, and make prototypes -- Validate: find the riskiest assumption, experiment, and pivot -- Scale: when and how to scale; investment readiness level.
Summary: How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.
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658.401 2 PI-P (Browse shelf) Available 65539

Includes index.

Introduction: design a better business and the double loop -- Prepare: prepare your team, your environment, and how you work -- Point of view: be a rebel, develop your vision, create design criteria -- Understand: understand your customer, context, and business -- Ideate: learn to ideate, expand your ideas, and select ideas -- Prototype: bring ideas to life, sketch, and make prototypes -- Validate: find the riskiest assumption, experiment, and pivot -- Scale: when and how to scale; investment readiness level.

How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.

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