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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

By: McQuarrie, Edward F.
Material type: materialTypeLabelBookPublisher: Thousand, Oaks, Calif. : Sage Publications, 2006Edition: 2nd edition.Description: xvi, 205 p. ; 23 cm.ISBN: 1412913187 (cloth); 1412913195 (pbk.).Subject(s): Marketing research -- MethodologyDDC classification: 658.83 Online resources: Click here to access online | Click here to access online | Click here to access online
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