Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
Contributor(s): Piercy, Nigel
| Nicoulaud, Brigitte | Hooley, Graham J | Rudd, John M.
Material type: 
BookPublisher: Harlow, England : Pearson Education, 2017Edition: 6th Edition.Description: xv, 569 p. : ill. ; 27 cm.ISBN: 9781292017310.Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
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Lê Quý Đôn | 658.802 Mar (Browse shelf) | Available | 65251 | ||
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Lê Quý Đôn | 658.802 Mar (Browse shelf) | Available | 65252 | ||
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Lê Quý Đôn | 658.802 Mar (Browse shelf) | Available | 65253 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65254 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65255 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65256 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65257 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65258 | ||
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Quang Trung | 658.802 Mar (Browse shelf) | Available | 65259 | ||
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Thành Thái | 658.802 Mar (Browse shelf) | Available | 65250 |
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| 658.802 KI-W Cuộc dịch chuyển đại dương xanh : | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 Mar Marketing strategy and competitive positioning / | 658.802 MI-D Xây dựng câu chuyện thương hiệu : | 658.804 HU-M Business marketing management : | 658.804 PH-H Marketing tới khách hàng tổ chức : |
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