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The long tail : how endless choice is creating unlimited demand / Chris Anderson.

By: Anderson, Chris.
Material type: materialTypeLabelBookPublisher: London : Random House, 2009Description: xii, 267 p. : ill. ; 20 cm.ISBN: 9781847940360.Other title: The longer long tail.Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovationsDDC classification: 658.802 Online resources: Click here to access online
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