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Quảng cáo sáng tạo : những hình mẫu quảng cáo thành công nhất thế giới = Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken ; Anh Tú dịch

By: Pricken, Mario.
Contributor(s): Anh Tú [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Hồng Đức, 2018Description: 252 tr. : minh họa màu ; 28 cm.ISBN: 9786048932251.Subject(s): Creativity in advertising | Advertising campaignsDDC classification: 659.1
Contents:
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

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