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Hiệu ứng lan truyền : để thông tin đi vạn dặm trong vòng vài giây = Contagious : why things catch on / Jonah Berger ; Lê Ngọc Sơn dịch.

By: Berger, Jonah.
Contributor(s): Lê, Ngọc Sơn [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : ThaiHaBooks/Công Thương, 2018Edition: Tái bản lần 3.Description: 311 tr. : minh họa ; 21 cm.ISBN: 9786049314315.Subject(s): New products | Consumer behavior | Popularity -- Economic aspects | Hiệu ứng lan truyền -- Truyền thông marketingDDC classification: 658.834 2 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
658.834 2 BE-J (Browse shelf) Available 63788
Books Books Quang Trung
658.834 2 BE-J (Browse shelf) Available 63789
Books Books Quang Trung
658.834 2 BE-J (Browse shelf) Available 63790

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

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