Phát triển khách hàng tinh gọn = Lean customer development : building products your customers will buy / Cindy Alvarez ; Thanh Mai dịch.
By: Alvarez, Cindy.
Contributor(s): Thanh Mai [dịch].
Material type: BookPublisher: Hà Nội : Công Thương/AlphaBooks, 2018Edition: First edition.Description: 285 tr. : minh họa ; 24 cm.ISBN: 9786049314452.Subject(s): Consumers -- Research | New products | Success in business | Khách hàng tinh gọn -- Quản trị kinh doanhDDC classification: 658.834 Summary: Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Lê Quý Đôn | 658.834 AL-C (Browse shelf) | Available | 63655 | |
Books | Quang Trung | 658.834 AL-C (Browse shelf) | Available | 63656 | |
Books | Quang Trung | 658.834 AL-C (Browse shelf) | Available | 63657 |
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658.834 3 LI-M Mua sắm thông minh : | 658.834 3 LI-M Mua sắm thông minh : | 658.834 AL-C Phát triển khách hàng tinh gọn = | 658.834 AL-C Phát triển khách hàng tinh gọn = | 658.834 2 BU-Q Hành vi người tiêu dùng : | 658.834 CR-A Phân tích dữ liệu tinh gọn = | 658.834 DA-P Chiến lược bán hàng : |
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
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