Đột phá tư duy thương hiệu : xây dựng thương hiệu truyền cảm hứng và chiến thắng! = Friction : passion brands in the age of disruption / Jeff Rosenblum, Jordan Berg ; Uyên Thảo dịch.
By: Rosenblum, Jeff
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Contributor(s): Berg, Jordan | Uyên Thảo [dịch].
Material type: 
BookPublisher: Hà Nội : Lao động, 2018Description: 259 tr. : minh họa ; 21 cm.ISBN: 9786045995679.Subject(s): Branding (Marketing) | Advertising -- Brand name products | Product management | Tư duy thương hiệuDDC classification: 658.827 | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Lê Quý Đôn | 658.827 RO-J (Browse shelf) | Available | 63522 | |
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Books
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Quang Trung | 658.827 RO-J (Browse shelf) | Available | 63523 |
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Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps.
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
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