Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
By: Kotler, Philip
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Contributor(s): Bowen, John T.
Material type: 
BookPublisher: Harlow : Pearson Education Limited, 2017Edition: Seventh Edition (Global Edition).Description: 680 p. : ill. ; 28 cm.ISBN: 9781292156156; 1292156155.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 338.479 1
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Includes index.
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