E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
By: Chaffey, Dave
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Material type: 
BookPublisher: Harlow, England : FT Prentice Hall, 2009Edition: 4th ed.Description: xxxii, 764 p. : col. ill. ; 27 cm.ISBN: 9780273719601 (pbk. : alk. paper); 0273719602 (pbk. : alk. paper).Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
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Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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