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19 kênh thu hút khách hàng dành cho công ty khởi nghiệp = Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg, Justin Mares ; Thảo Nguyên dịch.

By: Weinberg, Gabriel.
Contributor(s): Mares, Justin | Thảo Nguyên [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động Xã hội/AlphaBooks, 2017Description: 346 tr. ; 21 cm.ISBN: 9786046530954.Other title: Mười chín kênh thu hút khách hàng dành cho công ty khởi nghiệp.Subject(s): New business enterprises | Marketing -- Management | Success in business | Khởi nghiệp -- Quản lý kinh doanhDDC classification: 658.11 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
Summary: "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
658.11 WE-G (Browse shelf) Available 65444
Books Books Quang Trung
658.11 WE-G (Browse shelf) Available 65445
Books Books Quang Trung
658.11 WE-G (Browse shelf) Available 65446
Books Books Quang Trung
658.11 WE-G (Browse shelf) Available 60449
Books Books Thành Thái
658.11 WE-G (Browse shelf) Available 60448

Includes index.

Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.

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