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Thuyết sao cho phục : ứng dụng khoa học và nghệ thuật tâm lý = How to get people to do stuff : master the art and science of persuasion and motivation / Susan M. Weinschenk ; Uông Xuân Vy, Trần Đăng Khoa dịch.

By: Weinschenk, Susan M.
Contributor(s): Uông, Xuân Vy [dịch] | Trần, Đăng Khoa [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Phụ nữ/TGM Books, 2017Description: 241 tr. ; 24 cm.ISBN: 9786045637241.Subject(s): Persuasion (Psychology) | Motivation (Psychology) | Thuyết phục hiệu quả -- Tâm lý học ứng dụngDDC classification: 158.5
Contents:
The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.
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The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.

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