Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian.
Material type: 
BookPublisher: Boston : McGraw-Hill Irwin, 2011Edition: 13th ed.Description: xl, 774 p. : ill. (chiefly col.), maps ; 28 cm.ISBN: 9780071220606; 0071220607.Subject(s): AdvertisingDDC classification: 659.1 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
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Quang Trung | 659.1 AR-W (Browse shelf) | Available | 59254 |
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| 659.092 RO-K David Ogilvy - Triều đại của một ông hoàng quảng cáo = | 659.1 Adv Advanced brand communication. | 659.1 AL-T Advertising creative : | 659.1 AR-W Contemporary advertising / | 659.1 BA-P The advertising concept book : | 659.1 BA-P The advertising concept book : | 659.1 BE-G Advertising and promotion : |
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