David Ogilvy - Triều đại của một ông hoàng quảng cáo = The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman ; Trần Thảo Lam dịch.
By: Roman, Kenneth
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Contributor(s): Trần, Thảo Lam [dịch].
Material type: 
BookPublisher: Hà Nội : Thế giới, 2017Description: 367 tr. ; 24 cm.ISBN: 9786047729883.Other title: David Ogilvy and the making of modern advertising.Subject(s): Advertising executives -- United States -- Biography | Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th century | David Ogilvy -- Nhân vật -- Mỹ | Nhà quảng cáo -- MỹDDC classification: 659.092 Online resources: Click here to access online | Click here to access online | Click here to access online Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Lê Quý Đôn | 659.092 RO-K (Browse shelf) | Available | 58517 | |
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Quang Trung | 659.092 RO-K (Browse shelf) | Available | 58518 |
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| 658.883 TR-T Ngân hàng biết tìm khách hàng ở đâu? : | 658.942 5 NG-L Làm chủ quán cà phê / | 658.942 5 NG-L Làm chủ quán cà phê / | 659.092 RO-K David Ogilvy - Triều đại của một ông hoàng quảng cáo = | 659.1 AU-K Lá mặt lá trái trong ngành quảng cáo : | 659.1 BE-G Advertising and promotion : | 659.1 BE-G Advertising and promotion : |
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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