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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan.

By: Nagle, Thomas T.
Contributor(s): Hogan, John E.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Edition: 4th ed.Description: xv, 349 p. : ill. ; 24 cm.ISBN: 0131856774.Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.8 Online resources: Click here to access online
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