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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2017Edition: 12th ed. Global edition.Description: 623 p. : ill. (some col.) ; 28 cm.ISBN: 9781292153100; 1292153105.Subject(s): Consumer behaviorDDC classification: 658.834 2
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658.834 2 SO-M (Browse shelf) Available 58266

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