Quản trị thương hiệu trực tuyến : bảo vệ hình ảnh doanh nghiệp trên mạng xã hội = Managing online reputation : how to protect your company on social media / Charlie Pownall ; Lê Uyên Thảo dịch.
By: Pownall, Charlie
.
Contributor(s): Lê, Uyên Thảo [dịch].
Material type: 
BookPublisher: Hà Nội : Thế giới/AlphaBooks, 2016Description: 375 tr. ; 21 cm.ISBN: 9786047728886.Subject(s): Internet in public relations | Corporate image | Reputation | Social media | Quản trị thương hiệu | Thương hiệu -- Quản trị trực tuyếnDDC classification: 659.202 85 Summary: "The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. "--
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Quang Trung | 659.202 85 PO-C (Browse shelf) | Available | 57098 | |
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Quang Trung | 659.202 85 PO-C (Browse shelf) | Available | 57099 | |
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Thành Thái | 659.202 85 PO-C (Browse shelf) | Available | 57612 | |
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Thành Thái | 659.202 85 PO-C (Browse shelf) | Available | 57613 |
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"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. "--
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