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Color harmony : packaging : more than 800 colorways for package designs that work / Jim Mousner ; Origin Design design.

By: Mousner, Jim.
Contributor(s): Origin Design (Houston, Tex.) [design].
Material type: materialTypeLabelBookSeries: Publisher: Beverly, Mass. : Rockport Publishers, 2008Description: 256 p. : chiefly col. ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 9781592534029 (pbk.); 1592534023 (pbk.).Subject(s): Packaging -- Design | Color in designDDC classification: 658.823
Contents:
Color at Work: Packaging Case Studies -- Fossil -- Izze Soda -- Flood -- Siren/Gypsy -- Boddington's -- Maxfli -- Pisto Listo -- DTP Typometer -- Umpqua Bank -- Sola -- Multidimensional Color -- Color is the Experience -- Powerful -- Rich -- Romantic -- Earthy -- Friendly -- Soft -- Welcoming -- Elegant -- Trendy -- Fresh -- Traditional -- Refreshing -- Tropical -- Classic -- Calm -- Regal -- Energetic -- Subdued -- Professional -- Pure -- Graphic -- Process Color Formulas.
Review: "Color Harmony: Packaging opens with case studies of the ten featured designs, explaining what the work was trying to achieve and why the particular palette was chosen. The book then follows with 21 chapters headed by adjectives, such as powerful, elegant, or trendy, which feature the palettes that reflect the adjective, and the ten designated package designs in four different color combinations from that palette. The result: over 800 color studies illustrating how different color combinations can dynamically alter a given design and the message it communicates. In all, the book is an insightful demonstration of the power of color and its ability to impact a message, as well as a time-saving handbook that all designers will turn to again and again."--BOOK JACKET.Summary: This book will take the 23 adjectives from the Complete Colour Harmony and show 10 different packages in a variety of categories in 3 colour combinations each for ever adjective.
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658.823 MO-J (Browse shelf) Available Sách tặng 57009
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Color at Work: Packaging Case Studies -- Fossil -- Izze Soda -- Flood -- Siren/Gypsy -- Boddington's -- Maxfli -- Pisto Listo -- DTP Typometer -- Umpqua Bank -- Sola -- Multidimensional Color -- Color is the Experience -- Powerful -- Rich -- Romantic -- Earthy -- Friendly -- Soft -- Welcoming -- Elegant -- Trendy -- Fresh -- Traditional -- Refreshing -- Tropical -- Classic -- Calm -- Regal -- Energetic -- Subdued -- Professional -- Pure -- Graphic -- Process Color Formulas.

"Color Harmony: Packaging opens with case studies of the ten featured designs, explaining what the work was trying to achieve and why the particular palette was chosen. The book then follows with 21 chapters headed by adjectives, such as powerful, elegant, or trendy, which feature the palettes that reflect the adjective, and the ten designated package designs in four different color combinations from that palette. The result: over 800 color studies illustrating how different color combinations can dynamically alter a given design and the message it communicates. In all, the book is an insightful demonstration of the power of color and its ability to impact a message, as well as a time-saving handbook that all designers will turn to again and again."--BOOK JACKET.

This book will take the 23 adjectives from the Complete Colour Harmony and show 10 different packages in a variety of categories in 3 colour combinations each for ever adjective.

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