Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
By: Lovelock, Christopher H
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Contributor(s): Walker, Rhett H | Patterson, Paul G.
Material type: 
BookPublisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2007Edition: 4th ed.Description: xiii, 608 p. : ill., ports. ; 25 cm.ISBN: 9780733986789 (pbk) :.Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Service industries -- Pacific Area -- Marketing | Customer services -- Australia -- Marketing | Customer services -- New Zealand -- Marketing | Customer services -- Pacific Area -- MarketingDDC classification: 658.800 994 Summary: Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson, University of New South Wales and R.H.Walker, La Trobe University.
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Lê Quý Đôn | 658.800 994 LO-C (Browse shelf) | Available | Sách tặng | 56985 |
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| 658.800 285 TR-T Công nghệ sản xuất khách hàng : | 658.800 72 NG-Y Nghiên cứu marketing : | 658.800 950 Mar Marketing in Asia / | 658.800 994 LO-C Services marketing : | 658.8 AR-G Marketing : | 658.8 AR-G Marketing : | 658.8 AR-G Marketing : |
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Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson, University of New South Wales and R.H.Walker, La Trobe University.
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