Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew
By: Lovelock, Christopher H
.
Contributor(s): Chew, Patricia | Wirtz, Jochen.
Material type: 
BookPublisher: Singapore : Prentice Hall, 2009Description: 567 p. : ill. ; 28 cm.ISBN: 9789810679958.Subject(s): Service industries -- MarketingDDC classification: 658.8
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|---|---|---|---|---|---|---|
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Quang Trung | 658.8 LO-C (Browse shelf) | Available | Sách tặng | 56977 |
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