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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, 2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 26 cm.ISBN: 9780071263351.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 Online resources: Click here to access online | Click here to access online
List(s) this item appears in: Quản trị chiến lược
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Item type Current location Call number Status Notes Date due Barcode Item holds
Books Books Lê Quý Đôn
658.802 CR-D (Browse shelf) Available Sách tặng 56967
Total holds: 0

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