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Chiến lược marketing hoàn hảo = The marketing plan : how to prepare and implement it / William M. Luther ; Hồng Hạnh dịch.

By: Luther, William M.
Contributor(s): Hồng Hạnh [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động Xã hội/AlphaBooks, 2015Description: 347 tr. : minh họa ; 21 cm.ISBN: 9786046504801.Subject(s): Marketing | Chiến lược marketing | Marketing -- Chiến lượcDDC classification: 658.802
Contents:
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Summary: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Quang Trung
658.802 LU-W (Browse shelf) Available 55690
Books Books Quang Trung
658.802 LU-W (Browse shelf) Available 55691
Books Books Thành Thái
658.802 LU-W (Browse shelf) Available 55689
Total holds: 0

The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.

Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.

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