Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.
By: Allen, Judy
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Material type: 
BookDescription: xxi, 252 pages ; 23 cm.ISBN: 1118514459; 9781118514450.Subject(s): Special events industry -- Marketing | Special events -- PlanningDDC classification: 394.2/0688 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.
Includes index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.
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